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kids

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90 µg a day through most of childhood. Salt and fish still do the real work
Sep 2, 2026 · kids · 4 min read

Iodine: how much each age needs

EFSA's figures by age. Salt and fish still do most of the work. Pregnancy is a different requirement, and not our SKU.

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4 µg a day, EFSA's adult figure for B12. Eggs and dairy can cover it
Sep 2, 2026 · kids · 5 min read

If your child does not eat meat: what to watch on the plate

B12 sits in animal foods. Iron is a different job, and our product contains none. What to do this week if meat has left the plate.

375 mg, the label's ruler. No age actually needs that much
Aug 24, 2026 · kids · 5 min read

Magnesium: how much each age needs, and why labels mislead

What EFSA recommends at each age, why the percentage on the label always looks low, and what changes between the different forms ...

10% of the iron in food is absorbed before age eleven
Aug 19, 2026 · kids · 4 min read

Iron in children: the one nutrient not to guess at

Why iron behaves unlike any other nutrient, how little is actually absorbed, and why supplementing should follow a blood test, no...

10 to 15: times a child may need to see a food before tasting it
Aug 12, 2026 · kids · 5 min read

My child won't eat: what helps, and what isn't worth trying

Refusing new food between 2 and 6 is a normal developmental stage. What actually helps, what makes it worse, and when it's worth ...

Multiply by 40 to turn micrograms into IU, which is why two vitamin D labels never look alike
Aug 10, 2026 · kids · 7 min read

How much vitamin D does a child need? A guide by age

What EFSA recommends at each age, what counts as too much, and how to convert µg to IU so you can read any label, including Irish...

4 situations where a gap is genuinely likely, and a parent can see all four
Aug 6, 2026 · kids · 5 min read

Are multivitamins necessary for children?

For most children eating a reasonably varied diet, no. The cases where one genuinely helps are specific, and there is a better ap...

1.4 kg of sugar a year, from two gummy vitamins a day
Aug 5, 2026 · kids · 6 min read

Powder, gummies, tablet or syrup: what's the actual difference?

The four ways to give a child vitamins, compared on what matters: sugar, dose, what physically fits in each format, and whether y...

Clean: a word with no legal definition. Here is what to check instead
Dec 24, 2025 · kids · 7 min read

How to Choose a Clean Multivitamin for Kids (What to Look For & What to Avoid)

Not all kids' vitamins are created equal. Learn how to spot added sugars, poor-quality forms, and marketing tricks — and find wha...

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