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parents

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7 days as they happen. Not a soil lecture
Oct 14, 2026 · adults · 6 min read

What does a healthy family week look like?

Write seven days as they happen. No soil lecture. Vitamin D is a light question with an EFSA figure, not an unsourced percentage.

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4 µg a day, EFSA's adult figure for B12. Eggs and dairy can cover it
Sep 2, 2026 · kids · 7 min read

If your child does not eat meat

B12 sits in animal foods. Iron is a different job, and our product contains none. What to do this week if meat has left the plate.

160%: two products at 80% NRV of the same vitamin, if you take both
Sep 2, 2026 · parents · 7 min read

What is a food supplement?

In Europe these are foods with a scoop, not a set you have to complete. Why two bottles often do the same job, and why we would r...

3 hours later that a teenager's body clock runs, from puberty on
Sep 2, 2026 · parents · 8 min read

Why are teenagers tired?

The adolescent body clock shifts later by one to three hours. Where iron fits, what authorised energy wordings actually say, and ...

133%, the jump in B12 requirement between age ten and fourteen
Aug 31, 2026 · parents · 7 min read

What changes at 12 for teenagers?

Requirements stop tracking age and start tracking growth. Which nutrients move, why iron is different, and why a children's pouch...

10% of the iron in food is absorbed before age eleven
Aug 19, 2026 · kids · 7 min read

Does my child need an iron supplement?

Why iron behaves unlike any other nutrient, how little is absorbed, and why supplementing should follow a blood test. We sell none.

10 to 15: times a child may need to see a food before tasting it
Aug 12, 2026 · kids · 8 min read

My child won't eat: what helps?

Refusing new food between 2 and 6 is a normal stage. What actually helps, what makes it worse, and when it is worth talking to yo...

Multiply by 40 to turn micrograms into IU, which is why two vitamin D labels never look alike
Aug 10, 2026 · kids · 8 min read

How much vitamin D does a child need?

EFSA's 15 µg a day from age 1, why a pack can say 500%, how to add drops to a multinutrient, and why the percentage is louder tha...

4 situations where a gap is genuinely likely, and a parent can see all four
Aug 6, 2026 · kids · 7 min read

Are multinutrients necessary for children?

For most children eating a reasonably varied diet, no. The cases where one earns its place are specific, and a blood test beats a...

13 mg of iron a day once periods start, against 8 mg before
Aug 5, 2026 · parents · 7 min read

Iron and teenage girls: what changes?

Iron requirement rises by more than half at menarche and stays raised. The EFSA numbers, why a multinutrient is the wrong tool, a...

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